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Today is a great day to buy new fishing gear. Why? Not because it’s a day that ends in Y, but because it’s Prime Day and that means you can save serious cash. We found great deals on reels, combos, tackle storage, and apparel. Some of the reels that are on sale are award winners from our great tests and we’ve linked the related reviews so you can learn more about them.
Spinning Reels and Combos
Penn Battle IV Spinning Reel and Rod Combo
Prime Day price: $161.49 | Was: $194.99 | 17% off | See it on Amazon
Penn’s full-metal Battle IV reel paired with a 7-foot rod, ready for surf, pier, or inshore fishing.
Outdoor Life tested: The Battle IV reel earned Best for Beginners in our surf reel test for its full-metal body, smooth drag, and price. Read our full test.
Penn Pursuit V Spinning Reel (5000)
Prime Day price: $64.44 | Was: $104.99 | 39% off | See it on Amazon
A 5000-size inshore reel with a 5.6:1 gear ratio and a 4+1 sealed stainless bearing system. Other sizes are on sale too.
Outdoor Life note: The previous Pursuit IV earned Best Saltwater in our under-$100 spinning reel test as a durable, corrosion-resistant inshore reel. Read more.
Penn Pursuit V Travel Spinning Combo
Prime Day price: $113.99 | Was: $144.99 | 21% off | See it on Amazon
A 4000 Pursuit V on a 7-foot, three-piece medium-power graphite composite rod—good for travel and stowing in the truck.
Penn Fierce IV Spinning Combo
Prime Day price: $126.34 | Was: $174.99 | 28% off | See it on Amazon
A full-metal-body Fierce IV reel on a matched rod for fresh and salt water.
Penn Wrath II Spinning Reel
Prime Day price: $50.87 | Was: $59.99 | 15% off | See it on Amazon
A budget graphite-body Penn with a 6.2:1 gear ratio.
Pflueger President Spinning Combo
Prime Day price: $91.19 | Was: $119.99 | 24% off | See it on Amazon
Pflueger’s popular President reel on a 5-foot ultralight rod—a great trout and panfish setup.
Outdoor Life note: The President XT combo earned Best Value in our spinning combo test. Read more.
KastKing Megatron Spinning Reel
Prime Day price: $52.79 | Was: $65.99 | 20% off | See it on Amazon
An aluminum-framed spinning reel with a 5.2:1 gear ratio and up to 39.5 pounds of drag.
Baitcasting Reels
Abu Garcia Ambassadeur SX
Prime Day price: $75.95 | Was: $119.99 | 37% off | See it on Amazon
A round baitcaster with a machined aluminum spool, 5.3:1 gear ratio, and six-pin centrifugal brake—great for catfish and stripers.
Abu Garcia Ambassadeur S
Prime Day price: $61.74 | Was: $94.99 | 35% off | See it on Amazon
The simpler Ambassadeur with a 5.1:1 gear ratio and four-pin brake.
Abu Garcia Max SX Low Profile
Prime Day price: $57.52 | Was: $84.99 | 32% off | See it on Amazon
A 6.8:1 low-profile bass reel with a 7+1 bearing system.
Abu Garcia Max X Low Profile
Prime Day price: $43.98 | Was: $64.99 | 32% off | See it on Amazon
An entry-level baitcaster with Abu’s MagTrax brake—a smart first baitcaster.
Lew’s Classic Pro Speed Spool SLP
Prime Day price: $59.99 | Was: $89.99 | 33% off | See it on Amazon
A 7.5:1 baitcaster with a one-piece graphite frame, brass gears, and an externally adjustable brake.
Spincast Reels
Pflueger President Spincast (Size 6U)
Prime Day price: $37.89 | Was: $46.99 | 19% off | See it on Amazon
An aluminum-framed spincast with dual titanium pins and an aluminum spool.
Outdoor Life tested: Earned Best for Panfish in our spincast reel test. Read our full test.
Zebco Omega Pro
Prime Day price: $82.49 | Was: $109.99 | 25% off (Limited time deal) | See it on Amazon
Zebco’s top spincast, with seven bearings, ceramic pickup pins, and a brass pinion gear.
Tackle Storage and Line
Plano Guide Series StowAway 4-By Rack System
Prime Day price: $43.48 | Was: $79.99 | 46% off | See it on Amazon
Holds four 3700 utility boxes, with top-access storage for tools and bulk items.
Plano 7771 Guide Series Tackle System
Prime Day price: $79.78 | Was: $119.99 | 34% off | See it on Amazon
A big boat box with utility boxes, three removable bait racks, and bulk storage.
Plano Hybrid Hip Tackle System
Prime Day price: $72.94 | Was: $89.99 | 19% off | See it on Amazon
A hip-roof box with removable drawers, brass-bailed latches, and two top-access compartments.
Plano Angled Tackle System (3 x 3560)
Prime Day price: $31.98 | Was: $49.99 | 36% off | See it on Amazon
A compact system that presents three 3560 boxes at a 15-degree angle.
Berkley FireLine Superline
Prime Day price: $23.74 | Was: $44.99 | 47% off | See it on Amazon
Fused eight-strand superline—a favorite for walleye jigging and finesse spinning. Price is for the listed spool; check yours.
Piscifun Fishing Line Spooler
Prime Day price: $24.22 | Was: $36.99 | 35% off | See it on Amazon
A one-person spooling station for loading spinning and baitcasting reels evenly.
Apparel and Eyewear
Huk Rogue Wave Boots
Prime Day price: $73.51 | Was: $110 | 33% off | See it on Amazon
Lightweight deck boots for boats, docks, and wet shorelines.
Outdoor Life tested: Testers found them grippy on concrete and boat decks and light on the foot, but they run small—go up a size. Read our full test.
Costa Rincon Polarized Sunglasses
Prime Day price: $174.75 | Was: $233 | 25% off (Limited time deal) | See it on Amazon
Costa’s rectangular fishing and watersports frame. Check lens color and material options on the listing.
Simms Bugstopper Hoody
Prime Day price: $76.49 | Was: $90 | 15% off | See it on Amazon
A sun hoody with insect-repellent treatment, for fall days on the water.